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Privacy Policy

This Privacy Policy describes how Estrela Violeta protects your privacy when collecting your personal information. As used in this Privacy Policy, the term “personal information” means information, alone or together with other information made available to us through your registration or access to our website, that can identify and individualize you. By using our website, you expressly consent to the collection and use of your information by Estrela Violeta as described in this Privacy Policy. Any changes to our Privacy Policy will be informed on our website and/or notified through an alert sent to registered e-mails. However, we recommend that you periodically read it to ensure that you are familiar with the current Privacy Policy.

1. What information do we collect?
Personal information such as name, address, email, telephone number, credit card information and date of birth, among others, may be collected. Estrela Violeta may also collect the Internet Protocol ("IP") address of the computer or proxy server used to access the web, its location through tracking performed by its GPS, the computer's operating system, the type of browser being used, the mobile device (including the identifier provided by the operating system of the device), such as the operating system (if you are accessing the site by cell phone) and the name of the Internet provider or cell phone operator. Estrela Violeta may also collect information about how you use our services, or the services of our partners, your opinion about the website and services.


2.How do we use the collected information?
The provision of personal information voluntarily is considered as express acceptance of all conditions of the site and agreement for their use under the terms set out in this Privacy Policy. In addition to enabling the execution of our services, Estrela Violeta and its partners may use the information collected for, among other purposes:

  • make contact possible in case of problems with your purchase intention;

  • solve problems with our sites and services;

  • protect the security or integrity of our website and services;

  • help develop better products, personalize your shopping experience, offer tips and recommendations;

  • cross-check with third-party data to get to know our customers better;

  • conduct research on our users' demographics, interests and behavior based on information provided when purchasing our products, during promotions, surveys and on data stored on our servers. We do this to better understand and serve our users and customers. This data is compiled and analyzed on an aggregated basis to avoid identifying personal information relating to a specific individual. Estrela Violeta may share this aggregated data with commercial partners, located in Portugal or abroad;

  • measure the number of visitors and users, average time spent visiting the site, pages viewed and the use of the information we provide for the purpose of improving the content of our site and offering customized offers and advertisements. The information is aggregated in such a way that a direct connection between a user and his personal data is impossible;

  • send you emails with advertising and/or information about offers and products and recommendations on how to take advantage of them;

  • enable participation in Estrela Violeta promotions and/or contests; and,

  • analyze trends on Estrela Violeta's website, products and services, simplify navigation and help improve our website and make your experience more profitable and efficient.

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